Strategist. Marketer. Consultant.

I graduated from Eastern Illinois University, earning a Bachelor of Science in Business with a concentration in Marketing, and an MBA with a concentration in Management. Since graduating, I've share my expertise as a Adjunct Marketing Professor at Parkland College, one of the nation's premier community colleges.

I've also served as marketing consultant and branding strategist at Carle Health System, a regional healthcare facility within Illinois as well as at the University of Illinois Urbana-Champaign, one of the nation's leading higher education research institutions. 

I currently reside in Illinois with my husband.

Addspark Consulting, Inc. is my dream to help you reach yours. 

With 10+ years of experience in branding, strategic marketing, and organizational efficiency, I have the passion and drive to help businesses succeed. 

As a strategist and marketer, I understand the constant tug of growing and managing your business while also trying to plan for the future. But that's why I'm here. With Addspark as your consultant and coach, you can focus on what you do best while we map out and set your company up for success.  

Throughout my career, I’ve provided strategic marketing and communications solutions in the healthcare and higher education industry.

Career highlights include:

• Strategic planning, marketing and advertising for 14 outpatient healthcare clinics spread across 7 counties in central Illinois. 
• Development and implementation of a comprehensive marketing plan that impacted 60,000 patients and successfully communicated a move of 60 healthcare providers and 30 departments to 2 new facilities. 
• Successful planning and management of 10 grand opening events for 6 multimillion dollar, state-of-the-art healthcare facilities. Approximately 1,000 guests hosted.
• Creation and management of direct mail campaigns and mailings. Specifically, a surgical weight loss  direct mail campaign increased annual volumes by 12% in 2 years. 
• Spearheaded first ever online resident satisfaction survey for a university, distributed to approximately 2,000 on-campus students and yielding a 10% response rate. 
• Creation and implementation  of multimedia advertising campaigns (print, billboard, radio, Facebook, Twitter, web, direct mail) that earn advertising awards and regional recognition.  2011 surgical weight loss  campaign received Bronze Addy Award by the Chicago Advertising Federation.

• Restructuring organizational hierarchies. New hierarchy structure developed for a 900-member church led to a 5% increase in staff productivity within 13 months.